The Challenge
Does this describe your Company’s retail challenge?
- You face stiff competition in the retail space.
- Your products are sold in a broad range of outlets, from large supermarket chains to small neighborhood shops.
- Your sales depend on effective point-of-sale presence – merchandising and marketing efforts.
- You need increasingly more sophisticated business intelligence to gain a competitive advantage.
And you’re not always sure that your merchandisers are controlling ‘shelf disease’:
- Out of stocks
- Expired products
- No shelf discipline
- Dusty SKUs
- Expired promotional messages
- All of which result in unhappy customers, unhappy store, and lost sales.
