The Challenge
Visual merchandising is challenging. Retailers invest huge amounts of money and time designing store layouts and displays, planning promotions and discounts, and making merchandise selections to maximize the customer experience. Ensuring that all of these things appear in stores as planned should rely on more than assumptions, good intentions, and cobbled together systems.
VM tasks and instructions can be long and complex. Outdated communication methods like email and message services for reporting information on visual merchandising work orders make this even harder. Staff can feel frustrated by unclear and incomplete instructions. Time spent off the floor for clarifying and documenting tasks can negatively affect performance. Feedback takes time, and often cannot be managed and reported efficiently. Retailers need a seamless process for controlling tasks and managing results.
VM tasks and instructions can be long and complex. Outdated communication methods like email and message services for reporting information on visual merchandising work orders make this even harder. Staff can feel frustrated by unclear and incomplete instructions. Time spent off the floor for clarifying and documenting tasks can negatively affect performance. Feedback takes time, and often cannot be managed and reported efficiently. Retailers need a seamless process for controlling tasks and managing results.
